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November 2003
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To View previous success stories and tips, simply choose from the pull down menu.
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Grade A Notes/Patriotic Jewelry: Finding Her Niches
Owner: Kathryn Eshelman
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A successful entrepreneur understands where their products or services fit in with customer demand. Or, to put it simply, finding their niche.
Kathy Eshelman's one such entrepreneur—building not just one but *two* business successes on a solid
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foundation of knowing what her customers want.
Grade A Notes
Eshelman's first success came from understanding that every college student needs clear, concise classroom notes. "All kinds of students buy our notes," Eshelman explains. "There was a similar service when I attended the University of Texas, and I thought it was a great service for students.
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> Read more
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Tip: The Beadin' Path: They've Got the World on a String
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Maintain an area of interest in the business that is your own -- and don't be afraid to push your limits!
My daughter and I have a great partnership because we each have an area of interest -- she does buying, display, and employee management for the store,
and I do the books, payroll, and employee management for the Internet sales and trade shows. Don't be afraid to push your limits!
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> Small Business Profile
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Tip: Covenant Financial Services LLC: A Helping Hand
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Avoid taking on unnecessary debt and don't get into debt when you haven't generated the revenue to support that debt. You have to choose what's important, what's vital, what your company needs to survive, and then
slowly build on that. I've been in business for myself for four years, and I have no debt. I pay for the things my business needs out of my profit. I manage my expenses carefully and I know that even if the economy
changes, I can survive.
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> Small Business Profile
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as an OPEN NetworkSM Success Story, powered by successes.com.
Did you overcome a cash-flow crisis? Master the art of hiring new employees? Decrease
costs by taking advantage of the OPEN Network's partner savings? Each month, we will
select stories and tips to share with our community.
> Click here to submit your story.
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