Some sample mission statements; see if you understand the purpose of each business and can identify their target customer.

An accounting software developer:

To develop, sell, and install easy-to-use, customized, full-featured accounting software for small and medium-sized businesses whose current off-the-shelf systems do not meet their needs.

Business consultant:

To provide strategic planning services that improve the performance and efficiency of small business start-ups and increase their chances of finding suitable financing.

A new restaurant/diner:

To serve fresh, healthful home-cooked food in a friendly, old-fashioned neighborhood cafe to families, tourists, and business people in thriving downtown Smallville.

An educational toy maker:

To create, manufacture, and market high quality educational toys and games that children will find enjoyable and challenging, and will be a good value for the purchaser.