The Market Toolbox
Worksheet
Create a Customer Profile
This worksheet can help you identify common characteristics for your
customer base. A PDF version is available,
if you prefer.
Downloadable Template
Sales Projections
This downloadable spreadsheet is designed to help you
determine your numbers for various sales scenarios. A PDF
version is available, if you prefer.
Samples
Market Size
Here's the market size/trends statement for an office designer
targeting home-based workers in the Philadelphia area.
Competitive Analysis
East End Camera, a photography store, has a wide range of different
competitors. See their analysis.
Estimated Sales Summary
See how Acme Public Relations, a high-tech PR start-up, summarizes its
projected sales.
Glossary
How to Research your Industry and Competition
Tips, hints and sources for tracking down up-to-date, reliable
information about your market, your industry, and your competitors.
