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V. Sales and Marketing
This section of your business plan describes both the strategy and
tactics you will use to get customers to buy your products or
services. Sales and marketing is the weak link in many business
plans, so take your time with this section. A strong sales and marketing section can serve as a roadmap for you, or as an assurance to potential investors that you have a workable plan and the resources for promoting and selling your products and services. The three components of your sales and marketing section
include:
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