Sales and Marketing Toolbox
Downloadable Worksheet*
Advertising Promotion and Planning
Insure that you are including pertinent advertising and promotional
information by responding to the prompts in this worksheet. A PDF version is available, if you prefer.
Samples
Strategy Statement
Read a sample in which a mail order company uses free overnight
delivery, the internet and pubic relations, to reach customers and
keep costs low.
Method of Sales Statement
Read about how a company selling newsletters to business travelers
plans to sell to its customers.
Advertising and Promotion Statement
A bed and breakfast outlines its plans for building credibility and
gaining local and national visibility.
Glossary
Distribution Channel Options
Peruse a list of distribution options to determine which one works for
you.
*Note on downloading: Worksheets are RTF (Rich
Text Format) files which are compatible with most word processing
programs. PDF (Portable Document File) versions are also available.
PDF documents can be viewed using Adobe Acrobat Reader software, which
can be downloaded from the Adobe site.
